How to use the Markup pricing calculator
Enter unit cost, and markup (%). Choose the currency for your inputs and read the result as you change the values.
How it works and formula
Selling price = unit cost × (1 + markup rate).
Worked example
| Unit cost | 35 |
|---|---|
| Markup (%) | 40 |
Result
Selling price $49.00
Choosing your inputs
Enter the cost of one sellable unit. Include packaging or other per-unit expenses you intend to recover through the price. Choose a markup as a percentage of cost.
How to interpret the result
A $35 unit with a 40% markup sells for $49. The $14 difference is 40% of cost and about 28.57% of the selling price. Use the scenario table to compare price points before adding any separately billed tax or shipping.
Frequently asked questions
Does a 40% markup give a 40% margin?
A $35 cost marked up by 40% gives a $49 price and $14 profit. Margin is $14 divided by $49, or about 28.57%.
How do I price for a 40% margin?
Divide cost by 0.60. A 40% margin leaves 60% of the sale price to cover cost.