How to use the Target profit price calculator
Enter all costs per sale, target profit, and fee on selling price (%). Choose the currency for your inputs and read the result as you change the values.
How it works and formula
Required price = (costs + target profit) ÷ (1 − fee rate), rounded up to the currency unit.
Worked example
| All costs per sale | 42 |
|---|---|
| Target profit | 20 |
| Fee on selling price (%) | 10 |
Result
Required selling price $68.89
Choosing your inputs
Include product cost, packaging, any seller-paid shipping, and flat transaction charges in all costs per sale. Enter the percentage charged on the sale price separately. Enter your desired profit as a currency amount.
How to interpret the result
With $42 in costs and $20 in target profit, the sale must leave at least $62 after the percentage fee. At 10%, the required price is $68.89. Round a listing price upward if the marketplace uses fewer price increments.
Frequently asked questions
Where do fixed transaction fees go?
Include each fixed fee in all costs per sale. Keep the percentage fee in its separate field.
What if a platform charges its percentage on buyer shipping too?
Use the calculator when the fee base matches the selling price. If another amount is subject to fees, include its fee impact in costs or model the order with the seller profit calculator.